It’s been said, “Entrepreneurship is the moving force in America’s free market economics.” Unfortunately, we are witnessing a trend against entrepreneurship. A recent CNN Money report, “New business creation in the U.S. (a fancy way of saying "startups") is at nearly a 40-year low.” One reason that this is happening may be best described by Gary Wolfram, George Munson Professor of Political Economy at Hillsdale College who writes, “Too often the entrepreneur is held up by the media and academics, particularly those in the social sciences, as an exploiter. These “intellectuals” give the general populace the impression that the entrepreneur and the average citizen are at odds with one another.” Could there be a conflict of interest between free enterprise, free ideas, and what best - selling author, Orrin Woodward describes as ‘The Financial Matrix’? “The Financial Matrix is a system of control where the elites have monopolized the money supply… Interestingly, the very complexity of the Financial Matrix money system is part of its overwhelming success, for the more difficult it is to understand, the less people will comprehend how the system controls them.” However, could the system that monopolizes money actually be the opportunity for the next explosive entrepreneurial idea?
An entrepreneur starts with the premise that a significant problem to solve is the opportunity. In fact, the more significant the problem that’s solved the more likely the success of the idea. See “Thomas Edison.” Unfortunately, the subtleness of ‘The Financial Matrix’ has created one of the most deleterious problems we face in the 21st century. Look at the symptoms similarly to looking at the symptoms to one’s health. If your circulatory system was impaired, you wouldn’t have the endurance to walk without exhaustion. If your muscles were impaired, you couldn’t do work. If your joints were restricted, you wouldn’t be able to move. The lack of education in the area of financial intelligence has impaired our ‘Financial Fitness.’ Here is a list of symptoms as reported by the ‘New York Federal Reserve’ last month: U.S. household debt increased $460 Billion last year, the biggest increase in ten years. Student loans rose $78 Billion last year only to be outdone by auto loans that rose by a whopping $93 Billion. At $12.58 Trillion in debt we now find ourselves a mere 1% below the peak in the third quarter of 2008. Not to worry, home mortgages are still responsible for ¾ of the total household debt and rose $231 Billion last year. Credit Card balances don’t show any signs of slowing down and increased $46 Billion last year. And a new study shows that ½ of all Americans lose sleep over their jobs. Does anyone see a problem here? Is the population being ridden like a herd by ‘The Financial Matrix?’ Where there is no freedom of thought, there is no freedom. F. A. Hayek writes in, ‘The Road to Serfdom, “Freedom of thought they regarded as the root–evil of nineteenth–century society, and the first modern planners, Saint–Simon, even predicted that those who did not obey his proposed planning boards would be “treated as cattle.” An entrepreneurial idea is needed to solve a problem here but that requires free thought.
Is the right entrepreneurial idea staring us in the face? Is there a bigger problem that effects us all than ‘The Financial Matrix’? We’ve all seen other entrepreneurial ideas come and go. Far too often we watch the birth of an idea or product only to find out that the product has no uniqueness in the market and nothing to distinguish it from its competitors. One of the biggest challenges to an entrepreneur is finding the right idea. Not all ideas will end up like ‘Facebook.’ Some key points are to find out where the trends are heading and fill the gap with an idea that doesn’t exist. If one was to attempt an entrepreneurial endeavor it would make more sense to ride the wave in the direction that it’s already moving. Small Business Trends reports, “69 Percent of U.S. Entrepreneurs Start Their Businesses at Home.” According to Kyle Golding at The Golding Group, “Business success will come from further focusing on smaller, very specific audiences. Going extremely deep with customized messages and specialized platforms to a highly receptive and loyal audience will replace wide approach "shot gun" marketing. [We'll see] more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging." Perhaps one of the top economists of all time, Ludwig von Mises said, “People act to relieve a perceived discomfort.”
There is only one program that enters this niche market space that ‘The Financial Matrix’ has created and that’s, ‘The Financial Fitness Program.’ The way to ward off the oppressive effect of ‘The Financial Matrix’ is to begin with a knowledge based program. We begin with, ‘The Financial Fitness’ book, “Why do some people have plenty of money, while others constantly struggle financially?” Investor Warren Buffet describes investing in one’s self as the number one investment. He reports the importance of reading and that knowledge builds up like compound interest. If an entrepreneurial idea is to take over a niche market space, something more is needed than the typical debt reduction programs. In addition, people need an ‘offense’ or a way to make more money as well as a working knowledge about the ‘Playing Field.’ More awareness about taking full tax deductions is also part of an entrepreneur’s education. Unfortunately, the majority of us have been taught little of these options. Most of the population has been told to take money out of their checks and hand it over to an investor who will be glad to control your financial destiny for you. This is the equivalence of eating fatty foods all your life and not exercising thinking that someone will put you on a respirator when its time. The ‘Beyond Financial Fitness Program’ provides a wide range of information designed to provide options on how to find the right fund manager and get the most out of your hard earned money.
Orrin Woodward writes in his Completely Revised, and Updated book, ‘The Financial Matrix,’ “Building a business asset is the fastest way to break free from the time–for–money trap. He describes two keys that he learned from Sam Walton, the founder of Walmart; Developing people and developing turnkey systems. Orrin had been trained as a systems engineer, but never thought to apply the concept to his personal financial life. “Why not create a business asset that helps people learn financial literacy and rewards people for modeling financial literacy and sharing the message of financial literacy with others?”
The fastest way to create a financial offense is to associate with a community of accountability partners who have access to wealth thinking. This may sound complex but I’ve met twelve year old's who attend our open access meetings and can comprehend it. Why not learn from those who have been able to break free from ‘The Financial Matrix?’ Why not learn from those with results? Similar to our health behaviors where the majority don’t believe they would benefit from a personal trainer, unfortunately, for 90% of the population who have been influenced by ‘The Financial Matrix,’ they don’t believe they need a financial fitness mentor. For those who recognize that a community of entrepreneurs exists, check us out. Check out this idea whose time has come by attending ‘The Weekend of the Entrepreneurs, in Kansas City, Mo. on April 21 – 23. There’s a story about a driver going north of Anchorage Alaska who came to a sign in the road, “Choose your ruts carefully. You’ll be in them for the next 125 miles." Why not leave the ruts and replace them with an entrepreneurial idea whose time has come and join me in Kansas City? God Bless, George Guzzardo